eMDs is a physician-founded, physician-run company that has been providing Electronic Health Record (EHR) and Practice Management solutions for over 20 years. The company’s software is designed to be effective, user-friendly, and reliable. It helps medical practices optimize patient care and improve profitability.
I worked with eMDs and SC Media on a comprehensive design update across multiple digital and physical touchpoints. The project involved redesigning their company website with a fresh, modern aesthetic while maintaining the trusted professional appearance essential for healthcare technology. I also designed a dedicated conference website that effectively communicated event details and facilitated attendee registration. Additionally, I created web application mockups to demonstrate key UX improvements to stakeholders and team members.
The project extended to physical marketing materials, including designing cohesive trade show banners and supporting visual assets that reinforced brand messaging and attracted booth visitors. Throughout the project, I maintained consistent visual language across all deliverables while adapting designs to the unique requirements of each medium. This comprehensive design refresh helped position eMDs as a modern, innovative leader in the healthcare technology space.
Year: 2015