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I worked with EyeBlack, the official eye black of the NFL and MLB, to update the design of their ecommerce store, creating a more user-friendly and visually appealing shopping experience.
The redesign focused on streamlining the customer journey from product discovery to checkout, with particular attention to showcasing their official sports licensing partnerships. I implemented a clean, modern design system that maintained brand consistency while highlighting their premium sports products. The project included redesigning product pages to better showcase customization options and team-specific merchandise, creating an intuitive navigation structure organized by sport and team affiliation, and developing a more visually cohesive checkout process.
I also implemented new design features including a refined product gallery layout, sport-specific visual treatments, and dynamic promotional banner areas. The redesigned store created a premium shopping experience that properly reflected EyeBlack’s status as the premier officially licensed product in their category, while providing users with clear visual hierarchy and intuitive pathways to explore the extensive product catalog.
Year: 2012